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Vol 12, No 2 (2023) MEMBANGUN BRAND LOVE DAN LOYALITAS KONSUMEN: ANALISIS PENGARUH BRAND TRUST DAN BRAND EXPERIENCE PADA PENGGEMAR KOPI JANJI JIWA Abstract  PDF
Rommel Reymon C. Siahaan, Margaretha Ardhanari, Veronika Rahmawati
 
Vol 12, No 2 (2023) PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA WULING AIR EV MELALUI MEDIASI CUSTOMER TRUST. Abstract  PDF
Vegga Verado, Sri Yunan Budiarsi, Yuliasti Ika Handayani
 
Vol 12, No 2 (2023) PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS YANG DI MEDIASI BRAND TRUST Abstract  PDF (Bahasa Indonesia)
Hong Rendy, Antonius Jan Wellyantony Putro, Erick Teofilus Gunawan
 
Vol 12, No 1 (2023) PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH DI SURABAYA Abstract  PDF
Elisabeth Veronique Dendeng, Lena Ellitan, Yuliasti Ika Handayani
 
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