Issue Title
Vol 12, No 1 (2023) PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND EQUITY, BRAND ENGAGEMENT, DAN CUSTOMER BONDING SEBAGAI MEDIATOR PADA MEDIA SOSIAL INSTAGRAM SOMETHINC Abstract  PDF
Carys Novellin Ivanka, Margaretha Ardhanari, Visi Saujaningati Kristyanto
Vol 11, No 1 (2022) THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION Abstract  PDF
Michellia Lois Dayoh, Lydia Ari Widyarini, Yulika Rosita Agrippina
Vol 11, No 1 (2022) PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA Abstract
Teresa Adriana, Lena Ellitan, Robertus Sigit Haribowo Lukito
Vol 11, No 1 (2022) PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA Abstract
Tabytha Prima Gabriella, Lena Ellitan, Maria Mia Kristanti
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