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Issue Title
Vol 11, No 2 (2022) PENGARUH INSTAGRAM SEBAGAI SOCIAL MEDIA ADVERTISING DAN CUSTOMER EXPERIENCE TERHADAP PURCHASE INTENTION DENGAN CUSTOMER TRUST SEBAGAI INTERVENING VARIABLE PADA PRODUK SKINCARE INNISFREE DI KOTA SURABAYA Abstract
Eliane Yosefina Ratag, Antonius Jan Wellyantony Putro, Gesti Memarista
Vol 11, No 2 (2022) PENGARUH GREEN ADVERTISING, DAN GREEN BRAND IMAGE TERHADAP GREEN AWARENESS DAN GREEN PURCHASE INTENTION PADA PRODUK RUNA BEAUTY DI INDONESIA Abstract
Irvan Adha Alamsyah, Maria Mia, Monica Adjeng Erwita
Vol 11, No 1 (2022) THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION Abstract  PDF
Michellia Lois Dayoh, Lydia Ari Widyarini, Yulika Rosita Agrippina
Vol 11, No 1 (2022) PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA Abstract
Teresa Adriana, Lena Ellitan, Robertus Sigit Haribowo Lukito
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