Jovita Ardelia, Veronika Rahmawati, Santho Vlennery Mettan


The Increasing competition in the business world, companies are required to be able to improve their quality so that consumers have the desire to buy their products. Factor Price and Product Quality influence in maximizing consumer Purchase Intentions in purchasing certain products. Many companies are starting to understand that pricing and improving product quality are important issues to increase consumer willingness to buy these products. This research was conducted to find out whether Price and Product Quality can affect Purchase Intentions of consumers of The Historica. This study used 155 respondents whose data were obtained from questionnaires distributed online via the Google form. The data was then processed using SPSS (Statistical Package for the Social Sciences). SPSS processing results show that Price and Product Quality have a positive and significant effect on Purchase Intentions. Through this research, it is hoped that The Historica will be able to maintain affordable prices and also continue to improve the quality of its products so that consumers can increase their consumer buying intentions.

Save to Mendeley


Price, Product Quality, and Perceived Quality


Badan Pusat Statistik, 2019, Data Penduduk Kota Surabaya.

Kotler, P., dan Keller, K.L., 2016, Marketing Management, England: Bristish Library Cataloguing-In-Publication Data

Lien, dkk (2015). Online hotel booking: The effects of brand image, price, trust and value onpurchase intentions.

Nurcahyo, R., Andry, D., dan Kevin., 2017, Pengaruh Trust, Prince Dan Service Quality Terhadap Intention To Purchase Pelanggan Bhineka.Com, Jurnal Riset Manajemen Dan Bisnis Vol. 2, No.3, Oktober : pp 391-400.

Narita, T., dan Suyanto, A., 2019, Analisa Efektivitas Iklan Web Series Dengan Menggunakan Epic Model, Jurnal Mitra Manajemen., Vol. 3, No. 1, Januari: pp 84-95.

Oktaviani, Lusia., 2014, Analisis Pengaruh Brand Image (Citra Merek), Kualitas Produk, Dan Harga Terhadap Minat Beli Produk Mie Instan Supermi: Program Sarjana Universitas Dipenogoro Semarang, Didapat Dari

Purnomo, Eko., Aini, Y., dan Makmur., 2016, Pengaruh Harga, Kualitas Produk, Dan Lokasi Terhadap Minat Beli Konsumen Dalam Membeli Beras Lokal: Program Sarjana Universitas Pasir Pengaraian, Didapat dari

Satria, A. A., 2017, Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Perusahaan A-36, Jurnal Manajemen Dan Star-Up Bisnis, Vol. 2, No.1,April: Pp 45-53.

Suwarni, E., Suharyono., dan Kumadji, S., 2017, Pengaruh Iklan Televise, Kualitas Produk dan Harga Terhadap Citra Merek Serta Implikasi Pada Minat Pembelian Pada Calon Konsumen Susu Sgm Di Kota Malang.

Trisliatanto, D.A., 2020, Metodologi Penelitian Panduan Lengkap Penelitian Dengan Mudah, Yogyakarta: Cv. Andi Offset.