IMPLEMENTASI VISUAL MERCHANDISING PADA TOKO RITEL DI INDONESIA

Abstract

Along with the increasing needs of the community to make growth retail business (retailing) should be more
active in the face of growing competition. Visual merchandising is something that is very important in determining the
success of a retail business. Visual merchandising when implemented correctly will help retailers to increase sales and
increase profits. Visual merchandising is everything customers observe, both exterior and interior, which creates a
positive image of the business and result in attention, interest, and the reaction on the part of the customer. Visual
merchandising includes graphic design, signage, billboards, layout space management, visual planning, structuring
and planning mannequin good inventory management. This paper aims to discuss the implementation of visual
merchandising at the retail store in Indonesia by using the example of the discussion of the Matahari Department Store
and Hypermart.
The results of this paper are in terms of visual merchandising concepts and techniques can be a solution for
retailers in their efforts to gain and retain customers. Visual merchandising can adapt to changes in the retail
environment.