SANJAYA, EDWIN
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Vol 1, No 5 (2012) - Artikel
PENGARUH BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE PADA PRODUK PT. SUNLIFE FINANCIAL DI SURABAYA
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Keywords
Brand Experience
Brand Image
Brand Trust, Product Quality, Brand Loyalty, Brand Image
Customer Satisfaction
Green Advertising, Green Brand Image, Green awareness, Green Purchase Intention
Green Product Innovation, Green Marketing, Brand Image, Purchase Decision
Inflation
Organizational Citizenship Behavior
Organizational Commitment, Organizational Culture, Employee Performance
Self-efficacy, Kinerja Work From Home, Kepuasan Kerja
Service Quality
Social Media Advertising Customer Experience Customer Trust Purchase Intention
Social media advertising features
Work Motivation
brand engagement
customer experience, service quality, customer satisfaction, customer satisfaction
exchange rate
interest rate
purchase intention
social media marketing, brand equity, brand engagement, customer bonding, purchase intention
stock return
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