STRATEGI PENGEMBANGAN USAHA KERUPUK TAHU YAYA SNACK (TAHYA SNACK)

Abstract

Tofu cracker micro business by Tahu Yaya Snack is included in 17 sub-sectors of the creative economy, namely the culinary sector, more specifically snacks/snacks. In this tofu cracker business, the abstract is limited to a minimum of 100 words and a maximum of 250 words with a font style. The biggest consumer problem is from the taste side, namely saltiness, from the stock side, namely limited availability, fast expiry, and from the packaging side, namely incomplete information, sourness is difficult to open. Other consumer problems are in terms of service, price, health and legality (Halal, PIRT). So, a strategy is needed to develop the tofu cracker business so that industrial operations can run effectively and efficiently, one of which is SWOT matrix analysis. The analytical method used is a descriptive approach. Data was obtained from the results of a questionnaire distributed via WhatsApp broadcast targeting people who have already purchased and consumers who repeat orders. Developing a micro business for tofu crackers also requires offline promotion such as distributing leaflets to prospective customers who are target customers for tofu crackers in the market. Support is expected to come from the people of Kebumen, Yogyakarta and surrounding areas, especially students. 

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