Vol 2, No 4 (2013)

Vol 2, No 4 (2013)

Table of Contents

Artikel

	PENGARUH STORE IMAGE, VALUE CONSCIOUSNESS, PRICE IMAGE DAN ATTITUDE TOWARD PRIVATE BRAND PADA CONSUMER PURCHASE INTENTION di ALFAMART SURABAYA TIMUR Adi Setiawan	Untitled
	PENGARUH BRAND TRUST, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN KLINIK KECANTIKAN NATASHA SKIN CARE DI KOTA SURABAYA Zhaskia Saldy	Untitled
	PENGARUH PERSEPSI NILAI PELANGGAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN HYPERMART PAKUWON TRADE CENTER DI SURABAYA Paulus Ongko Widjojo	Untitled
	Pengaruh Lingkungan Pemasaran Terhadap Kinerja Pemasaran Melalui Strategi Pemasaran Pada Usaha Jasa Laundry Di Surabaya Robby Sucitro	Untitled
	PENGARUH RELATIONSHIP QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT. POS INDONESIA DI SURABAYA Indahwati Christian Natalia	Untitled
	ANALISIS EFEKTIVITAS PROGRAM MEMBERSHIP CARD DALAM MENCIPTAKAN LOYALITAS AFEKTIF KONSUMEN MATAHARI DEPARTMENT STORE DI SURABAYA Glenn Russell Maatita	Untitled
	ANALYSIS DIFFERENT PERCEPTIONS BETWEEN HARDCORE LOYAL CONSUMER AND BRAND SWITCHERS CONSUMER TOWARDS BRAND LOYALTY ELEMENTS AT BRAND PRODUCT ZARA IN SURABAYA Christopher Elton Lucky Ciputra	Untitled
	INFLUENCE OFSERVICEQUALITY, PRODUCT QUALITY THROUGHCUSTOMERSATISFACTION OFCUSTOMERLOYALTY IN JAMOO RESTAURANT SURABAYA IRWAN WIJAYA	Untitled
	PENGARUH ELEMEN - ELEMEN STORE CHARACTERISTIC TERHADAP POSITIF EMOTION DI SOGO DEPARTEMENT STORE SURABAYA MARIA AYU YUDHITYA	Untitled
	PENGARUH SHOP ENVIRONMENT, STAFF, INTEGRATED MARKETING COMMUNICATIONS, DAN HEDONIC VALUE TERHADAP IMPULSIVE BUYING PADA KONSUMEN CARREFOUR DI SURABAYA Veronica Lavinia Laksono	Untitled
	PENGARUH SIKAP, PERSEPSI NILAI DAN PERSEPSI PELUANG KEBERHASILAN KOMPLAIN TERHADAP NIAT PENYAMPAIAN KOMPLAIN KONSUMEN DI HYPERMARKET SURABAYA Imelda Citra Anggraini	Untitled
	PENGARUH STORE IMAGE, STORE ATMOSPHERICS, DAN STORE THEATRICS TERHADAP PURCHASE INTENTION PADA THE BODY SHOP GALAXY MALL SURABAYA Christian Hadi Wijaya	Untitled

ISSN: 2303-1611